Writing

Content Development

Erica produces online content to support marketing campaigns, email promotions, and storytelling projects. She is skilled in SEO, WordPress, Drupal, Mailchimp, and social media management.

How three female chiropractors in Norway found a better way to design a pregnancy body pillow.

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You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom.  This new reality means slowing down and staying healthy.

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Associate Professor Chris Danforth uses Twitter to occasionally share scientific research, post photos of his golden retriever, or upload videos of himself biking to work in the snow.

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Here are five ways to help your child stay organized—and happy—in a college dorm.

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You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom.  This new reality means slowing down and staying healthy.

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Its outdoorsy vibe, artistic flair, vibrant local food, and scenic setting along Lake Champlain make Vermont’s largest city worth visiting again and again.

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Cross country skiing is having a moment. It’s about time.

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Three Chimney Farm in Charlotte is about to turn the traditional CSA model on its head.

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Lacey Sloan was advocating for survivors of sexual assault long before the #MeToo era.

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Web Writing and Layout

Erica has produced several Drupal websites for the University of Vermont by writing web content, establishing content hierarchies, building pages and forms, and following accessibility standards.

Erica Houskeeper wrote and built the UVM Student Financial Services website in Drupal, a CMS used across the University. The website outlines tuition payment deadlines, financial aid information, and scholarship opportunities. Erica worked closely with the Student Financial Services staff throughout the process to develop content, create an information hierarchy, and manage deadlines.

When Bee’s Wrap was looking to redesign its website, the Middlebury-based company hired Erica Houskeeper to develop web copy and elevate its brand voice. Erica oversaw the development of content for the new website, creating compelling copy and blog posts for the sustainable food wrap brand.

Journalism

Erica started her career as a newspaper reporter and editor. Her work has been published in The Boston Globe, Forbes Travel, Motherly, Civil Eats, KidsVT, and Stratton Magazine.

One of Vermont’s oldest and most luxurious lodging properties, with more than 200 years of history.

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I never thought much about square footage until I bought a small house.

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It was a damp June morning, but Noah Ross barely noticed the misting rain and below-average temperatures.

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The author and academic talks about what it will take to level the playing field for women on farms around the world.

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After receiving kudos from her instructor, the 6-year-old — wearing pink tights, a leotard and a tutu — sits down to watch the next girl take a turn.

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Getting kids on the slopes at an early age is the perfect way to instill a lifelong love for winter and the outdoors.

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