Writing

Content Development

Erica produces online content to support marketing campaigns, email promotions, and storytelling projects. She is skilled in SEO, WordPress, Drupal, Mailchimp, and social media management.

Founders Story

How three female chiropractors in Norway found a better way to design a pregnancy body pillow.

How to Keep Your Food Fresh Longer

You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom. This new reality means slowing down and staying healthy.

UVM Is: Chris Danforth Measures Data with a Moral Compass

Associate Professor Chris Danforth uses Twitter to occasionally share scientific research, post photos of his golden retriever, or upload videos of himself biking to work in the snow.

5 Ways to Stay Organized, Tidy, and Happy in a College Dorm

Here are five ways to help your child stay organized—and happy—in a college dorm.

The Life Cycle of Bee's Wrap

Sunsets, Cider, and Lake Monsters: A Guide to Burlington, Vermont

Its outdoorsy vibe, artistic flair, vibrant local food, and scenic setting along Lake Champlain make Vermont’s largest city worth visiting again and again.

How to Start Cross Country Skiing This Season

Cross country skiing is having a moment. It’s about time.

UVM Alums Sell Local Vegetables Online from Charlotte Farm

Three Chimney Farm in Charlotte is about to turn the traditional CSA model on its head.

Professor Pushes for Sexual Rights and Accessible Curriculum in Social Work

Lacey Sloan was advocating for survivors of sexual assault long before the #MeToo era.

Erica has helped to develop positioning and copy for website redesigns. She has been hired to write web content, establish informational hierarchies, build pages and forms, and follow accessibility standards.

Environmental Program At UVM

Erica Houskeeper wrote and built the UVM Environmental Program’s website in Drupal, a CMS used across the University. The website reflects the program’s mission, values, and curriculum. Erica worked closely with the director of the program and staff throughout the process to develop content, create an information hierarchy, and manage deadlines.

Bee's Wrap

When Bee’s Wrap was looking to redesign its website, the Middlebury-based company hired Erica Houskeeper to develop web copy and elevate its brand voice. Erica oversaw the development of content for the new website, creating compelling copy and blog posts for the sustainable food wrap brand.

Student Financial Services

Erica Houskeeper wrote and built the UVM Student Financial Services website in Drupal, a CMS used across the University. The website outlines tuition payment deadlines, financial aid information, and scholarship opportunities. Erica worked closely with the Student Financial Services staff throughout the process to develop content, create an information hierarchy, and manage deadlines.

Journalism

Erica started her career as a newspaper reporter and editor. Her work has been published in The Boston Globe, Forbes Travel, Motherly, Civil Eats, KidsVT, and Stratton Magazine.

Erica Houskeeper Communications