Articles and Blog Posts
With a background in journalism and communications, Erica is adept at interviewing and storytelling to support organizations’ marketing strategies and brand awareness campaigns.
“It’s easier to build strong children than to repair broken men.”
This famous quote by Frederick Douglass deeply resonates with Dr. Leon Walls, Associate Professor in the College of Education and Social Services at UVM.
You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom. This new reality means slowing down and staying healthy.
Vice President of Student Life and Dean of Students Eva Chatterjee-Sutton, M.A. wants to make sure mental health is a priority for students at her college and at campuses around the country.
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Here are five ways to help your child stay organized—and happy—in a college dorm.
You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom. This new reality means slowing down and staying healthy.
In the quiet woods of Shelburne Farms that resembled the landscape philosopher John Dewey explored as a child, educators used their hands to build a fort with long, jagged sticks.
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Cross country skiing is having a moment. It’s about time.
Three Chimney Farm in Charlotte is about to turn the traditional CSA model on its head.
Illustrators and designers Ingrid Reithaug and Tonje Holand of Darling Clementine started their careers making whimsical stationery at their boutique studio in Oslo.
Copy for Websites
Erica writes web content for website launches and redesigns in a variety of industries, including higher education and retail. Clients include the University of Vermont and Bee’s Wrap.
She is also skilled in WordPress, Drupal, and SEO.
Erica Houskeeper wrote and built the UVM Student Financial Services website in Drupal, a CMS used across the University. The website outlines tuition payment deadlines, financial aid information, and scholarship opportunities. Erica worked closely with the Student Financial Services staff throughout the process to develop content, create an information hierarchy, and manage deadlines.
When Bee’s Wrap was looking to redesign its website, the Middlebury-based company hired Erica Houskeeper to develop web copy and elevate its brand voice. Erica oversaw the development of content for the new website, creating compelling copy and blog posts for the sustainable food wrap brand.
Rethink Runoff, a local initiative managed by the Chittenden County Regional Planning Commission, is aimed to educate homeowners about stormwater run-off. As part of a web copy refresh, Erica helped distill the science and environmental impact of stormwater into helpful calls-to-action for residents.