Articles and Blog Posts
With a background in journalism and communications, Erica is adept at interviewing and storytelling to support organizations’ marketing strategies and brand awareness campaigns.
What Happens When You Have a Heart Attack?
In the film Ocean’s Thirteen, Elliott Gould’s character crumbles to the floor, clutching his chest in a moment of betrayal…
How to Keep Your Food Fresh Longer
You’re staying home and taking care of your loved ones. You’re converting your kitchen table into makeshift office space and a temporary classroom. This new reality means slowing down and staying healthy.
How Can You Manage Stress?
Between work, parenting, caregiving, and finances—not to mention global conflict, a divisive presidential race and climate-related disasters— it’s no wonder it feels like your stress level is climbing.
5 Ways to Stay Organized, Tidy, and Happy in a College Dorm
Here are five ways to help your child stay organized—and happy—in a college dorm.
AO Glass: Hands-on Experiences in Glass Blowing
Step inside AO Glass in Burlington, and you’ll instantly sense the warmth and glow of custom-made glass making
John Dewey Conference Highlights Experiential Learning and Community Partnerships
In the quiet woods of Shelburne Farms that resembled the landscape philosopher John Dewey explored as a child, educators used their hands to build a fort with long, jagged sticks.
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How to Start Cross Country Skiing This Season
Cross country skiing is having a moment. It’s about time.
Ride Like the Wind
Curious about mountain biking? Quincy Campbell, an avid rider and nurse practitioner, offers advice for beginners.
A Waterfront Expansion at the Sailing Center Stays True to its Mission
The Burlington Community Sailing Center’s early days were scrappy and optimistic.
Web Writing
Erica writes web content for website launches and redesigns in a variety of industries, including higher education and retail. Clients include the University of Vermont and Bee’s Wrap.
She is also skilled in WordPress, Drupal, and SEO.
Erica Houskeeper wrote and built the UVM Student Financial Services website in Drupal, a CMS used across the University. The website outlines tuition payment deadlines, financial aid information, and scholarship opportunities. Erica worked closely with the Student Financial Services staff throughout the process to develop content, create an information hierarchy, and manage deadlines.
When Bee’s Wrap was looking to redesign its website, the Middlebury-based company hired Erica Houskeeper to develop web copy and elevate its brand voice. Erica oversaw the development of content for the new website, creating compelling copy and blog posts for the sustainable food wrap brand.
Rethink Runoff, a local initiative managed by the Chittenden County Regional Planning Commission, is aimed to educate homeowners about stormwater run-off. As part of a web copy refresh, Erica helped distill the science and environmental impact of stormwater into helpful calls-to-action for residents.